同为根植本土文化的「ziinlife 吱音」与「EXCEPTION de MIXMIND 例外」,以「万物皆灵动」为主题,于6月8日亮相设计上海。合作展出的主体是一套可移动的衣架和收纳系统,静态的家具与随行的衣着打破了固有形态,被赋予新的使用方式。双方对用户体验深度探讨之后提出的创新方案,从衣架这一小点,到收纳系统的焕新,客人进店后的体验旅程再设计,最后完成品牌线下商业体验由点到线再到面的创新。
Endeavoring to create lovely surprises for life through design, ziinlife is an innovation-driven design brand, founded in Shanghai in 2013.
「A lovely surprise to be」
Pushing the boundaries of diverse styles and conventional mentality, ziinlife is devoted to delivering new perspectives on furniture design, with forward-thinking creative solutions to ordinary life.
What separates ziinlife from the rest is its firm belief in creativity. It is the common belief that unites people from all walks of life with diverse cultural background, which can give full play to the greatest value of creativity. Ziinlife hopes to accompany you with timeless look and endless possibilities, and together we can reshape a life full of imagination and vitality with quality design.
EXCEPTION de MIXMIND 例外
创立于1996年的例外(EXCEPTION de MIXMIND)是中国原创设计品牌。自品牌创立以来,忠于最纯粹的基于人本的服装设计的本质工艺精神,不断追求勇于重构风尚的理念。作为东方美学的当代发现者,例外坚持将杰出优秀的非物质文化遗产通过当代手法应用于服装产业生产制作中。例外所坚持的文化属性、独立原创设计精神以及高精专的制作技艺,代表着中国服装产业的一流水平。凭借其特立独行的哲学思考与美学追求,例外成功地打造了独特的东方哲学式当代生活艺术,赢得海内外各项殊荣与无数忠诚顾客的爱戴。为支持全球年轻新设计力量,与海内外多家院校合作产学研基地,先后推出了YMOYNOT、以及EXCEPTION Experiment为新势力提供平台发展。
EXCEPTION de MIXMIND
Founded at Guangzhou in 1996, EXCEPTION de MIXMIND is a Chinese original design brand which has around 100 boutiques in China. We constantly pursuit the design value of humanist and handicraft and trying to redefine fashion.
As the contemporary discoverer of oriental aesthetics, EXCEPTION de MIXMIND keeps looking for outstanding handicrafts and applying them to the production process. The original design and excellent handicraft make us to be a representative brand in Chinese garment industry. We have successfully established a unique lifestyle rooted in Oriental philosophy, which gains much recognition and loyal following all around the world.
In order to support the global young new design forces, we have cooperated with many universities at home and abroad in the production, study and research base, and successively launched YMOYNOT and EXCEPTION Experience to provide a platform for the development of new forces.